Influences the development of the highest quality of creative work by sharing knowledge of the client/business/brand and demonstrating strong creative judgment and basic strategic recommendations
Optimize Trade-Marketing Spend: Improve profit contribution of each account by effectively apportioning, phasing, and controlling trade support budgets.
Cross-Functional Leadership: Collaborate closely with internal creative, digital, event operations, and content teams, as well as external vendors, to ensure seamlessly executed deliverables on time and within budget.