Strategic Marketing Planning: Own and execute the entire marketing calendar, planning at least 2 months in advance to ensure smooth execution of campaigns. Operate with a forward-thinking mindset, always preparing for the next month’s plan while executing the current one.
Marketing Leadership & Execution: Lead the marketing team with a results-driven approach, setting clear KPIs, ensuring they are met, and driving execution without micromanagement. You take full ownership of the marketing team’s performance, guiding them to deliver results while fostering accountability and independence.
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Prospecting & outreach: You will find and build new leads through targeted prospecting, referrals, networking and cold outreach to SME owners and marketing decision-makers.
Client qualification: You will engage prospects, uncover their business challenges and position website, content, paid-ad and consultancy solutions that match their needs.
Proposals & closing: You will prepare tailored proposals, present solutions, negotiate terms and close deals to meet monthly sales and collection targets.
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