Regional Growth Strategy — integrated growth plans, launch roadmaps, acquisition and retention across Malaysia & Singapore; own marketing’s contribution to revenue.
Brand Leadership — steward our flagship wellness brand across packaging, retail, digital, social, livestream and corporate channels.
AI-Native Marketing — lead the shift to an AI-powered marketing organisation across content, campaigns, CRM, personalisation, SEO and reporting.
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Leadership
Digital Marketing
Digital Marketing Strategy
Marketing Strategy
Social Media Marketing
Market Analysis
Cross-functional Collaboration
Team Leadership
Digital & Social Content Creation: Design and edit engaging short-form video reels, motion graphics, and visual assets tailored for social media, live-commerce promotions, and e-commerce platforms.
Brand & Marketing Collateral: Develop end-to-end promotional materials including digital banners, packaging, product inserts, event signage, and offline print assets while maintaining consistent visual identity.
Product Photography & E-Commerce Asset Management: Plan and execute product shoots, manage digital asset libraries (photos, source files, brand resources), and continuously refresh e-commerce store visuals to enhance UI/UX and buyer engagement.
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-Bachelor's Degree in Food Technology, Engineering, Manufacturing, or a related field.-Minimum 10 years of experience in manufacturing, with at least 6 years in a management position.-Experience in manufacturing industries such as food, FMCG, plastics, or packaging.-Good understanding of food safety standards and production processes.-Strong leadership and communication skills.-Able to work under pressure and manage multiple production lines.-Familiar with Microsoft Office and ERP systems (such as AutoCount).-Able to speak Mandarin or Cantonese to communicate with Mandarin/Cantonese-speaking stakeholders.