Experience: Else 3 years of progressive, cross-functional marketing experience, with at least 3–5 years in a senior leadership role managing multi-brand portfolios (FMCG, Corporate B2B, and D2C experience is highly valued).
Strategic Capability: Proven capability to design 360 marketing roadmaps while simultaneously leading granular, lower-funnel social commerce conversion strategies (Shopee, Lazada, TikTok Shop).
Community Builder: Strong knowledge of community-led growth, influencer ecosystems, and modern D2C relational marketing.
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5 to 8 years of experience in performance marketing, with at least 3 years in a senior or lead role with direct ownership of paid media strategy and execution in an e-commerce, DTC, consumer goods, FMCG, or retail business
Proven track record managing 7-figure paid media budgets with direct accountability for revenue and ROAS outcomes
Regional or multi-country campaign experience preferred — has managed campaigns across multiple SEA markets, not just a single country
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8–12 years of experience in design or art direction roles, including agency and/or in-house experience on brands with significant retail or e-commerce presence
A portfolio that demonstrates strong typography, layout, photography direction, retouching standards, and visual systems thinking — across a consistent volume of work, not just one or two hero pieces
Direct experience art-directing photoshoots end-to-end: brief, casting input, on-set direction, retouching brief and review
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