Source, screen, and hire part-time promoters across multiple states. Conduct briefings, product training, and SOP induction before each activation cycle.
Job assignment & scheduling
Plan weekly deployment schedules — matching promoters to the right outlet, date, and time slot. Coordinate with supermarket liaisons to confirm activity permits and space bookings
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Plan and lead performance marketing for key commercial campaigns including CNY, 11.11, 12.12, mid-year sales, and Christmas
Manage 7-figure annual ad budgets across Malaysia, Singapore, Indonesia, Hong Kong, Vietnam and other SEA markets with full accountability for spend pacing and returns
Own the CRM strategy and roadmap, managing the full customer lifecycle from first purchase through to retention and reactivation
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