2-3 years of experience in digital marketing, e-commerce, or a related role (fresh graduates with strong internship experience may also be considered). Understanding of current online marketing concepts, trend, strategy and best practice for any digital tactics. Good understanding of Google Analytics.
Strong organisational and work coordinating skills to handle multiple assignments and projects
Passion for digital, online marketing and ecommerce
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Strong expertise in performance marketing channels such as paid search (e.g., Google Ads), paid social (e.g., Meta, LinkedIn), and programmatic or display advertising.
Proficiency in analytics and measurement tools, including Google Analytics or similar platforms, with the ability to interpret data, build dashboards, and translate insights into clear actions.
Experience in campaign strategy and optimisation, including audience segmentation, bid and budget management, conversion rate optimisation, and A/B or multivariate testing.
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