Social Media Marketing
Digital Marketing
Marketing Strategy
Digital Marketing Strategy
Online Marketing
Marketing Campaigns
Market Analysis
Market Trends
Regional Growth Strategy — integrated growth plans, launch roadmaps, acquisition and retention across Malaysia & Singapore; own marketing’s contribution to revenue.
Brand Leadership — steward our flagship wellness brand across packaging, retail, digital, social, livestream and corporate channels.
AI-Native Marketing — lead the shift to an AI-powered marketing organisation across content, campaigns, CRM, personalisation, SEO and reporting.
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Leadership
Digital Marketing
Digital Marketing Strategy
Marketing Strategy
Social Media Marketing
Market Analysis
Cross-functional Collaboration
Team Leadership
Solid experience across the full social media management spectrum; content strategy, community management, and campaign execution — with working knowledge of paid social advertising.
Comfortable using ad platform tools (Meta Ads Manager, TikTok Ads Manager, etc.) for basic-to-intermediate campaign setup and optimization.
Strong communicator and presenter, confident engaging directly with clients on strategy, performance, and recommendations.
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