Leadership
Digital Marketing
Digital Marketing Strategy
Marketing Strategy
Social Media Marketing
Market Analysis
Cross-functional Collaboration
Team Leadership
Leadership
Digital Marketing
Digital Marketing Strategy
Marketing Strategy
Social Media Marketing
Market Analysis
Cross-functional Collaboration
Team Leadership
Qualification: Bachelor’s Degree, Post Graduate Diploma or Professional Degree in Business Administration, Marketing, Management or any equivalent
Required skill(s): Strong exposure to stakeholder management and cross-functional collaboration. Proven track record of managing key accounts and achieving or exceeding sales targets
Key quality(s): Excellent interpersonal skills. Result-oriented, ambitious, highly motivated, and able to work effectively under pressure in a fast-paced environment.
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Bachelor's or Master's degree in Computer Science, Information Systems, Data Engineering, Business Analytics, or a related field.
5+ years of experience in data modeling, data warehousing, or data architecture, with hands-on experience designing conceptual, logical, and physical data models in enterprise environments.
Strong knowledge of SQL, dimensional modeling, and modern data platforms, with experience in Azure Data Platform, Databricks, Lakehouse architecture, or similar cloud-based data ecosystems.
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Bachelor's or Master's degree in Computer Science, Information Systems, Data Engineering, Business Analytics, or a related field.
5+ years of experience in data modeling, data warehousing, or data architecture, with hands-on experience designing conceptual, logical, and physical data models in enterprise environments.
Strong knowledge of SQL, dimensional modeling, and modern data platforms, with experience in Azure Data Platform, Databricks, Lakehouse architecture, or similar cloud-based data ecosystems.
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Bachelor's or Master's degree in Computer Science, Information Systems, Data Engineering, Business Analytics, or a related field.
5+ years of experience in data modeling, data warehousing, or data architecture, with hands-on experience designing conceptual, logical, and physical data models in enterprise environments.
Strong knowledge of SQL, dimensional modeling, and modern data platforms, with experience in Azure Data Platform, Databricks, Lakehouse architecture, or similar cloud-based data ecosystems.
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Bachelor's or Master's degree in Computer Science, Information Systems, Data Engineering, Business Analytics, or a related field.
5+ years of experience in data modeling, data warehousing, or data architecture, with hands-on experience designing conceptual, logical, and physical data models in enterprise environments.
Strong knowledge of SQL, dimensional modeling, and modern data platforms, with experience in Azure Data Platform, Databricks, Lakehouse architecture, or similar cloud-based data ecosystems.
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Twelve or more years in marketing, with at least five in a head-of-function role carrying full budget accountability.
Track record in multi-outlet food and beverage, retail chain, or consumer-facing franchise businesses in Malaysia or the wider ASEAN region — you understand outlet economics, footfall, dayparts and the operational reality behind a campaign.
Demonstrable ownership of a marketing P&L, including having defended a budget to a chief executive or a board and delivered a measurable return on it.
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Marketing Strategy
Market Research
Product Marketing
Brand Management
Digital Marketing
Content Creation
Campaign Management
SEO/SEM
Team Leadership
Social Media Marketing
Sales Growth & Strategy : Develop and execute sales strategies to achieve revenue targets while identifying opportunities for business growth.
New Business & Partnerships : Identify new customers, market segments, sales channels and business opportunities while building strategic B2B partnerships to generate new and recurring revenue.
Sales Leadership & Performance : Lead, coach and develop the sales team to raise performance, set clear targets and drive accountability.
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Sales Growth & Strategy : Develop and execute sales strategies to achieve revenue targets while identifying opportunities for business growth.
New Business & Partnerships : Identify new customers, market segments, sales channels and business opportunities while building strategic B2B partnerships to generate new and recurring revenue.
Sales Leadership & Performance : Lead, coach and develop the sales team to raise performance, set clear targets and drive accountability.
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- At least 2 years of hands-on experience in performance marketing, growth marketing, or digital marketing, ideally within e-commerce, DTC, or retail.
- Proven experience managing paid media campaigns across Meta, TikTok, Google Ads, or similar platforms, with a solid understanding of audience targeting, budget management, and campaign optimization.
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- At least 2 years of hands-on experience in performance marketing, growth marketing, or digital marketing, ideally within e-commerce, DTC, or retail.
- Proven experience managing paid media campaigns across Meta, TikTok, Google Ads, or similar platforms, with a solid understanding of audience targeting, budget management, and campaign optimization.
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Creative ideation & content development: generate original social content ideas for the Malaysian market; spot and act on platform trends; localise HQ creative and campaign assets; design contest and engagement content that drive audience growth and app engagement; own contest execution end to end (T&Cs, platform compliance, winner selection, prize fulfilment).
Channel ownership: manage day-to-day of all social channels, content calendar planning and publishing; maintain weekly content velocity with monthly campaign anchors; build and maintain internal content playbook, asset library, and tone of voice guide; own platform and account governance (Business Manager access control, admin rights, verification, brand safety).
Performance marketing: plan and execute paid social campaigns (objectives, audience targeting, placements, budget allocation); manage post boosting decisions; set up and manage campaigns in Meta Ads Manager and TikTok Ads Manager; run A/B tests and optimise against CPA, CPI, CPM, and CTR benchmarks; manage paid social budget and report spend efficiency monthly.
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