- At least 2 years of hands-on experience in performance marketing, growth marketing, or digital marketing, ideally within e-commerce, DTC, or retail.
- Proven experience managing paid media campaigns across Meta, TikTok, Google Ads, or similar platforms, with a solid understanding of audience targeting, budget management, and campaign optimization.
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Strong expertise in performance marketing channels such as paid search (e.g., Google Ads), paid social (e.g., Meta, LinkedIn), and programmatic or display advertising.
Proficiency in analytics and measurement tools, including Google Analytics or similar platforms, with the ability to interpret data, build dashboards, and translate insights into clear actions.
Experience in campaign strategy and optimisation, including audience segmentation, bid and budget management, conversion rate optimisation, and A/B or multivariate testing.
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