Prospecting & outreach: You will find and build new leads through targeted prospecting, referrals, networking and cold outreach to SME owners and marketing decision-makers.
Client qualification: You will engage prospects, uncover their business challenges and position website, content, paid-ad and consultancy solutions that match their needs.
Proposals & closing: You will prepare tailored proposals, present solutions, negotiate terms and close deals to meet monthly sales and collection targets.
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You will create and maintain store visuals for Shopee, Lazada and TikTok Shop, including product listings, campaign banners, store decorations and promotional materials.
You will build and update product listings end-to-end with clear titles, descriptions, specifications, application notes, approved pricing and on-brand visuals.
You will optimise images and copy to meet platform requirements and improve conversion, while keeping presentation consistent across stores.
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Creative ideation & content development: generate original social content ideas for the Malaysian market; spot and act on platform trends; localise HQ creative and campaign assets; design contest and engagement content that drive audience growth and app engagement; own contest execution end to end (T&Cs, platform compliance, winner selection, prize fulfilment).
Channel ownership: manage day-to-day of all social channels, content calendar planning and publishing; maintain weekly content velocity with monthly campaign anchors; build and maintain internal content playbook, asset library, and tone of voice guide; own platform and account governance (Business Manager access control, admin rights, verification, brand safety).
Performance marketing: plan and execute paid social campaigns (objectives, audience targeting, placements, budget allocation); manage post boosting decisions; set up and manage campaigns in Meta Ads Manager and TikTok Ads Manager; run A/B tests and optimise against CPA, CPI, CPM, and CTR benchmarks; manage paid social budget and report spend efficiency monthly.
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Genuinely curious about money and the real world - You already read about this stuff. Business, investing, the economy, the realities of adulting, what is happening in the country. You ask questions because you want to know, not because someone told you to.
A creative storyteller - You can take a complicated idea and make it land in fifteen slides or sixty seconds, with a good command of English and a feel for rhythm and pacing.
Naturally in tune with social media - You know hooks, formats, pacing and what makes something get saved and shared instead of just liked. You can explain why a post worked.
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