Cross-Functional Collaboration: Liaise with the creative and production teams to suggest "data-backed" content ideas that improve organic and paid reach.
Quality Assurance (UAT): Execute checks on tracking links (UTMs), pixels, and social media API integrations before launching major marketing campaigns.
End-to-End Campaign Support: Support the planning and execution of data-driven campaigns, including preparing the logic for audience segmentation and targeting.
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Ensure all marketing materials, content, and campaigns are aligned with a consistent brand tone and visual direction.
Work closely with management to translate business goals into clear marketing plans.
Oversee the brand’s corporate imagery, including campaign visuals, social media direction, event visuals, promotional materials, and brand presentation.
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