Create TikTok-style videos featuring product selling points, engaging hooks, scripts, visual direction, and basic video editing.
Monitor key video performance metrics, including views, CTR, watch time, engagement rate, conversion rate, GMV contribution, 6-second view rate, and livestream traffic.
Evaluate the reasons behind strong or weak video performance and recommend improvements to hooks, scripts, visuals, product positioning, captions, and posting schedules.
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Community Engagement: Manage online communities by responding to comments, fostering conversations, and ensuring the brand tone is consistently reflected.
Campaign Implementation: Lead the execution of digital campaigns from start to finish, aligning them with the marketing calendar and ensuring timely delivery.
Performance Analysis & Reporting: Track key social media metrics, providing insights and data-driven recommendations for optimizing performance and audience engagement.
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Perform offline and online editing, including colour grading and sound mixing/design
Design and produce motion graphics incorporating typography, photography, live-action video, and/or 3D elements for digital platforms (web, mobile, social media)
Develop creative materials such as mood boards, storyboards, animation sketches, and animatics (including music and voice-over references)
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