Support promotional activities, local marketing initiatives and customer engagement programmes to increase store traffic and sales when require.
Monitor daily operational performance, customer traffic, productivity and service quality, and recommend improvement opportunities to the Store Manager including promotional activities when required.
Ensure all Standard Operating Procedures (SOPs), operational standards, company policies and daily operational checklists are consistently implemented and complied with.
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Monitor and analyse key business performance indicators, including admissions, customer traffic, conversion rate, average spending, labour productivity, operating expenses, and overall financial performance.
Establish, implement, and continuously improve Standard Operating Procedures (SOPs) to ensure operational consistency, service excellence, and regulatory compliance.
Lead, coach and develop operational teams through effective communication, regular coaching, performance reviews, employee engagement initiatives and succession planning to build a high-performing, motivated and collaborative team.
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Develop and present strategic recommendations to unlock new market potential and accelerate sustainable, long-term growth across the region.
Translate the country commercial calendar and national marketing plan into a localised market actions that drives traffic, re-visitation, and enduring customer loyalty within the PMA and Extended Market Area.
Continuously review and optimise current market activities — identifying areas of under-performance and recommending improvements to increase efficiency, reach, and business impact.
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