Manage advertising and promotional campaigns on online travel agency (OTA) platforms such as Expedia TravelAds and Trip.com. Work with Revenue Management to align campaigns with room availability, booking pace and revenue goals.
Brand Awareness and Booking Funnel optimisation – Adopt a total revenue mindset and work alongside commercial teams to enhance brand awareness and top of mind availability from target market segments. Optimise top, middle and bottom funnel performance by actively tracking and driving initiatives to reach targets.
This role is not focused solely on lead generation. The successful candidate will understand the entire sales journey—from customer acquisition and lead qualification to sales conversion and revenue—and take ownership of both sales growth and acquisition costs.
Planning and Implementation of SEO strategies in three tiers: On Page (keywords research, HTML & Schema tagging), Technical (fixes that allow ease of Search Engine crawling) and Off Page (Link Building)
Planning, implementing, and overseeing digital marketing campaigns across various channels such as social media, email, search engines, and display advertising and working closely with appointed agency on performance tracking and adjusting strategies when necessary.