OX Human Resources Consultancies Hiring! Full Time Search Engine Optimization Executive in Federal Territory - Ricebowl

SEO Executive – Financial Markets

About the role

We are looking for a hands-on SEO Executive to support organic growth across a financial trading website, Academy, news and educational content.

You will turn the SEO strategy into organised daily execution, covering keyword research, on-page optimisation, technical checks, content publishing, multilingual coordination and performance reporting. You will work closely with the SEO lead, Copywriter, regional marketing teams and developers.

The Copywriter leads content creation. Your focus is to provide clear SEO direction, implement approved improvements and ensure content and website changes are accurate and working as intended.

Key responsibilities

Keyword research and content planning

• Research keywords, search intent, financial trends and competitor content across priority markets.
• Organise keywords by country, language, topic and search intent, and map them to existing or planned pages.
• Identify content gaps and opportunities to refresh existing pages while avoiding unnecessary duplication.
• Prepare clear briefs for the Copywriter, including the target audience, keywords, search intent, suggested structure, internal links and sources.
• Use Semrush, Google Search Console and GA4 data to support content and optimisation recommendations.
• Maintain the keyword research, content planning and SEO task trackers.

On-page SEO and content optimisation

• Optimise page titles, meta descriptions, headings, URLs, internal links, image alt text and page structure.
• Review articles and landing pages against their briefs before publication.
• Identify pages with declining traffic, weak click-through rates or overlapping search intent and recommend improvements.
• Strengthen internal links between Academy content, news, market topics and relevant commercial pages.
• Improve content for direct answers, useful FAQs and search visibility, including appropriate structured data where supported.

CMS publishing and quality checks

• Upload, format, preview and update approved content in WordPress and the internal CMS.
• Set the correct categories, featured images, metadata, links and calls to action.
• Check desktop and mobile layouts, images, links and page functionality before and after publication.
• Follow editorial, regional and compliance approval requirements and keep an accurate record of changes.
• Coordinate with the Copywriter and regional teams to keep content moving through review and publication.

Technical SEO and website projects

• Monitor indexing, crawling, XML sitemaps, robots directives, canonicals, redirects, broken links and duplicate pages.
• Review mobile usability, page speed and Core Web Vitals, and raise issues that need technical support.
• Run website crawls and investigate significant changes or alerts using tools such as Google Search Console and Screaming Frog.
• Prepare clear developer tickets with affected URLs, evidence, the issue and the expected outcome.
• Retest fixes and update the issue tracker.
• Support website launches and migrations with URL inventories, redirect mapping and pre- and post-launch checks.

Multilingual and regional SEO

• Coordinate keyword and SEO requirements for translated and localised pages.
• Check language-specific URLs, metadata, internal links, canonicals and hreflang connections.
• Track translation, review and publication status across priority languages.
• Work with regional reviewers to check local relevance and accuracy. Do not treat machine translation as ready to publish without review.

Analytics and reporting

• Monitor organic visibility, search clicks, traffic, landing-page performance and tracked conversions.
• Review branded and non-branded performance by market, language and page group where data is available.
• Distinguish CTA clicks from completed registrations or enquiries, and escalate tracking gaps to the relevant team.
• Prepare concise weekly updates and monthly reports covering completed work, results, issues and recommended next steps.
• Investigate meaningful performance changes using reliable data rather than relying on rankings alone.

Authority building and compliance

• Research relevant backlink, content partnership and digital PR opportunities under the agreed strategy.
• Assess the relevance and quality of potential placements and maintain an activity tracker.
• Avoid spam, link schemes and misleading SEO practices.
• Preserve approved risk disclosures and route financial, product and regulatory claims to the appropriate reviewers.
• Use AI to assist research and repetitive work while checking its output and protecting confidential information.

What your daily work will look like

1. Check available performance data and alerts, and flag urgent website or tracking issues.
2. Work through priority keyword research, page optimisation and technical SEO tasks.
3. Review the Copywriter’s drafts, prepare approved content in the CMS and carry out publishing checks.
4. Follow up with developers, regional teams and reviewers on fixes, translations and approvals.
5. Update the tracker with completed work, relevant URLs, test results, blockers and next actions.

Weekly work includes crawl reviews, competitor research and a progress discussion. Monthly work includes performance reporting and recommendations for the next cycle.

Requirements

• Practical experience executing SEO work, with examples of audits, page improvements, reporting or measurable results.
• Good understanding of keyword research, search intent, on-page SEO and internal linking.
• Working knowledge of Google Search Console, GA4 and Semrush or comparable tools.
• Familiarity with technical SEO fundamentals and website crawling tools.
• Experience publishing and updating content in WordPress or a comparable CMS.
• Confidence using spreadsheets to organise keywords, analyse data and maintain trackers.
• Basic HTML knowledge and the ability to explain technical issues clearly to developers.
• Good written English, attention to detail and the ability to manage several priorities.
• A methodical approach to testing, documentation and following tasks through to completion.

Preferred experience

• SEO in financial services, forex, brokerage, fintech or another regulated industry.
• Multilingual or international SEO, including localisation and hreflang.
• Website migrations, launch checks or CMS projects.
• Google Tag Manager, Looker Studio and conversion tracking.
• Financial content quality, E-E-A-T and responsible use of AI.

How success will be measured

• SEO tasks delivered accurately against agreed priorities.
• Publishing quality and effective coordination across teams.
• Technical issues clearly documented and verified after fixes.
• Improvement in relevant organic visibility, traffic and landing-page performance over agreed periods.
• Contribution to qualified enquiries and completed registrations where tracking is reliable.
• Clear reporting and consistent adherence to editorial and compliance requirements.