Digital Marketing
Content Creation
Social Media
Campaign Management
Market Research
SEO/SEM
Communication Skills
Team Collaboration
Brand Management
Customer Engagement
Data Analysis
Creative Thinking
Time Management
Communication Skills
Strong organizational and
Detail-oriented
proactive
analyse consumer buying trends
Social media marketing
Sales analysis
Advertising techniques
Analyze campaign performance using analytics tools and prepare monthly reports with insights and recommendations
Work closely with the creative and sales teams to align marketing strategies with business goals
Handle and manage e-commerce platforms (such as Shopee, Lazada, TikTok Shop, or company website), including product listing, promotion setup, and order coordination
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KOL & Influencer Marketing:Build relationships with key food creators and reviewers forKOL marketing collaborations, media tastings, and promotional events.
Analytics & Performance Marketing: Track digital performance metrics, generate monthly reports, and provide actionable insights to optimize marketing budgets.
Campaign & Brand Ownership:Lead end-to-end multi-channel campaigns for seasonal menu launches, promotions, and new outlet openings across Meta, Google, andXHS (Little Red Book).
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Create and curate engaging content, including graphics, videos, and blog posts, that aligns with our brand voice and resonates with our target audience.
Monitor online campaign results and optimize marketing campaigns, generate quality leads and improve key metrics based on insights (e.g. ranking target, social media impression, engagement rate, traffic, user engagement conversion rate & etc).
Calculating accurate marketing budgets for each campaign, analyzing campaign results and ads performance, and optimizing campaigns to improve ROl.
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Digital Marketing
Digital Marketing Strategy
Social Media Marketing
Social Media Strategy
Campaign Performance Analysis
XHS
RedNote
Artificial Intelligence
Search Engine Optimization (SEO)
Handle B2B/dealer marketing, including campaigns and resources for spas, salons, aestheticians and dealers, plus helping develop a professional resource platform similar to PevoniaPro.
Improve website marketing and customer experience, including landing pages, product finders, skin quizzes, customer journeys, calls-to-action and conversion-focused improvements.
Manage e-commerce and digital marketing across Shopee, Lazada, TikTok Shop, websites and social media, while monitoring sales, traffic, conversion, AOV and product performance.
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Manage budgeting, forecasting, and financial planning processes by conducting thorough variance analysis and monitoring costs across departments.
Supervise manufacturing costing activities including product costing, standard costing, production costs, inventory valuation, and cost variance analysis to optimise efficiency.
Partner closely with operations and commercial teams to monitor margins, production costs, inventory levels, and overall business performance through regular communication.
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Champion Internal Controls: Maintain up-to-date process documentation that complies strictly with financial reporting controls, corporate policies, and local statutory requirements
Support Audit and Compliance: Participate in compliance audits, respond to audit queries, and serve as a reliable point of contact for internal and external auditors
Advance Process Innovation: Collaborate with stakeholders to proactively identify, recommend, and implement continuous improvement solutions, facilitating best-practice knowledge sharing across the team
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Collaborate with vendors and assist the Project Manager to revamp the company website and company products, ensuring it aligns with brand identity and user needs.
Participate in design conceptualization, content development, and coordination with external and internal stakeholders.
Compile reports, check for content quality, and ensure timely delivery of website updates.
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