Monitor social media channels for industry trends, competitor activities, and customer feedback, actively engaging with the online community, responding to comments and messages promptly and professionally.
Conduct thorough market research and competitor analysis to identify emerging trends, customer needs, and opportunities for new service offerings or marketing approaches within the financial sector.
Utilize Google Analytics and other marketing analytics tools to track, analyze, and report on the performance of digital marketing campaigns, providing actionable insights and recommendations for improvement.
Monitor, track, and evaluate campaign performance metrics, conversion rates, and ROI using advanced analytics tools to continuously refine strategies and maximize revenue.
Plan, implement, and optimize paid advertising campaigns (PPC) on platforms like Google Ads and social media advertising, managing budgets, monitoring performance, and maximizing ROI.
Analyze campaign performance using key metrics such as CAC, CPO, CVR, AOV, MER, ROAS, and contribution margin to determine whether campaigns should be stopped, optimized, or scaled.