Candidates should possess familiarity with digital marketing concepts, such as funnels, conversion rates, and attribution, along with basic proficiency in spreadsheets or analytics tools (e.g., Excel, Google Analytics, or similar).
Candidates should possess a proactive, detail-oriented working style, the ability to learn quickly, and an interest in performance marketing, growth strategy, or data-driven decision-making.
Candidates should possess or be pursuing a diploma or degree in Marketing, Business, Data Analytics, Economics, or a related field; prior internships or projects in marketing or analytics are an advantage but not required.
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The role owns the group's web estate and all paid media activity. Scope covers WordPress development and maintenance across the group's brand domains, technical and on-page SEO, paid search and paid social campaign management, analytics and conversion tracking implementation, and performance reporting against cost per enquiry and cost per admission. The function does not currently exist in-house and the appointed candidate will establish it. The role reports to the Group Marketing Manager.
Responsibilities
• Maintain, develop, and secure the group's WordPress sites, including page builds, site speed, and uptime
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We are looking for a Senior Paid Ads Specialist who can take full ownership of campaign performance, not just execution.
You will be responsible for planning, launching, and scaling paid campaigns across Google, Meta, and other platforms, with a strong focus on lead quality, cost efficiency, and ROI.
This role also requires working closely with clients on strategy, and guiding junior team members where needed.
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Manage campaign planning, media investment, audience targeting, and creative strategy to maximize marketing effectiveness and business impact.
Lead weekly, monthly, and campaign performance analysis, translating data insights into actionable business recommendations.
Collaborate closely with Product Marketing, E-Commerce, CRM, Retail Operations, Global Headquarters, and external agencies to deliver integrated marketing campaigns.
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Strategically configure and manage affiliate SKUs, tracking links, and tiered commission structures while exercising rigorous control over allocated brand budgets.
Architect and drive high-impact affiliate activation strategies during peak campaign periods and live stream pushes, collaborating seamlessly with creative teams for optimal content distribution.
Define advanced target customer avatars and execute sophisticated audience setups (saved, custom, lookalike, and retargeting) for optimal and efficient media allocation.
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Position yourself for senior marketing roles by delivering repeatable improvements in ROI and conversion rates.
JobSummary
Ready to take digital campaigns from idea to impact? Join us as a Digital Marketing Executive and make measurable gains working with us at ARTIFICIAN SDN. BHD. We are a practical, close-knit team helping local businesses grow through clear, performance-focused marketing.
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