Training & Onboarding: Conduct onboarding, operational training, and guidance for new joiners and branch staff on standard operating procedures (SOPs) whenever required.
Audit & On-Site Support: Travel to various branch locations to conduct operational audits, provide hands-on branch support, and ensure service quality standards are met.
Communication & Query Management: Respond promptly and professionally to internal operational queries via email and corporate communication platforms.
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Execute retail marketing initiatives, including on-ground activations, branch campaigns, events, partnerships, and seasonal promotions to drive customer traffic and sales opportunities.
Work closely with the Sales team to develop sales enablement materials, product communications, and campaign toolkits to ensure effective product positioning and execution.
Support the commercialization of ancillary products by developing bundled offerings and customer-centric propositions throughout the vehicle ownership journey.
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Execute retail marketing initiatives, including on-ground activations, branch campaigns, events, partnerships, and seasonal promotions to drive customer traffic and sales opportunities.
Work closely with the Sales team to develop sales enablement materials, product communications, and campaign toolkits to ensure effective product positioning and execution.
Support the commercialization of ancillary products by developing bundled offerings and customer-centric propositions throughout the vehicle ownership journey.
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Coordinate with the sales team to ensure marketing efforts align with sales objectives, contributing to business growth.
Assist in the planning and execution of marketing campaigns across digital, social, CRM, and offline platforms, with a focus on optimizing performance.
Analyze customer behavior and sales funnels to provide actionable insights that improve campaign effectiveness and the overall customer journey.
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Community Engagement: Manage online communities by responding to comments, fostering conversations, and ensuring the brand tone is consistently reflected.
Campaign Implementation: Lead the execution of digital campaigns from start to finish, aligning them with the marketing calendar and ensuring timely delivery.
Performance Analysis & Reporting: Track key social media metrics, providing insights and data-driven recommendations for optimizing performance and audience engagement.
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Site Organization & Merchandising: Maintain intuitive navigation, collection hierarchies, automated collection rules, cross-sells/upsells, and search functionality.
On-Page & Technical SEO: Optimize page titles, meta descriptions, URLs, internal linking structure, and image alt text across all product, collection, and landing pages.
Structured Data & AI Search Optimization: Implement product schema markup and structured data to enhance visibility in search engines and AI generative overview engine results.
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Strategically configure and manage affiliate SKUs, tracking links, and tiered commission structures while exercising rigorous control over allocated brand budgets.
Architect and drive high-impact affiliate activation strategies during peak campaign periods and live stream pushes, collaborating seamlessly with creative teams for optimal content distribution.
Define advanced target customer avatars and execute sophisticated audience setups (saved, custom, lookalike, and retargeting) for optimal and efficient media allocation.
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Analyze energy losses, downtime events, inverter trips, curtailment, shading, equipment degradation, and grid-related issues.
Work closely with relevant stakeholders to conduct root cause analysis (RCA) for underperforming assets and develop corrective and preventive action plans.
Prepare daily, weekly, monthly, quarterly, and annual asset performance reports for management and stakeholders.
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Manage campaign planning, media investment, audience targeting, and creative strategy to maximize marketing effectiveness and business impact.
Lead weekly, monthly, and campaign performance analysis, translating data insights into actionable business recommendations.
Collaborate closely with Product Marketing, E-Commerce, CRM, Retail Operations, Global Headquarters, and external agencies to deliver integrated marketing campaigns.
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