Develop effective communication to the targeted segment via targeted communications (Direct mailers, SMS, eDMs, targeted banners, facebook postings) to inform the targeted segment and the individual customers on the offers available to them.
Develop effective communication to the targeted segment via targeted communications (Direct mailers, SMS, eDMs, targeted banners, facebook postings) to inform the targeted segment and the individual customers on the offers available to them.
Build and manage pipeline : prospect new partners across banking, fintech, telco, e-commerce and travel categories, prioritising by opportunity size and strategic fit
Cross-Functional Collaboration - Collaborate with other departments — such as marketing, analytics, operations, and product — to ensure campaign goals are aligned and affiliate operations run smoothly.
Provide product knowledge, competitive strategies and sales skills training and empowerment to partners, and build an efficient and win-win partner ecosystem.
Cross-Functional Collaboration - Collaborate with other departments — such as marketing, analytics, operations, and product — to ensure campaign goals are aligned and affiliate operations run smoothly.
Portfolio Analytics & Business Modelling: Build and maintain analytical models to support portfolio optimization — merchant segmentation, yield and pricing analysis, acquiring/remittance volume forecasting, and scenario/what-if modelling to inform business line strategy and target-setting.