Social Media Marketing
Digital Marketing Strategy
SEO/SEM
Content Creation
Campaign Management
Analytics and Reporting
Brand Management
Email Marketing
Social Media Management
ecommerce platform management
Act as conduit for marketing initiative implementation and go-to-market strategies in the field. Provide local advocacy and sales engagement information.
Gather market information and, in a consultative fashion, provide marketing expertise/best practices for reaching and being relevant to target audiences.
Ensure in-depth knowledge of marketing-related tools, including CRM and marketing automation. Contribute to the development of an effective regional marketing plan & communications strategy.
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Manage and continuously enhance the Business Partner Portal to improve partner experience, communication, and access to sales and marketing resources.
Develop and maintain sales enablement tools, including sales kits, playbooks, competitive intelligence, product positioning, and marketing collateral to support Business Partners.
Develop channel marketing strategies in collaboration with the extended marketing team and sales.
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Developing and executing marketing campaigns across multiple channels, including digital, print, and social media.
Collaborating with other departments, such as product development, customer service, and finance, to ensure all marketing efforts are aligned with the company's overall goals.
Monitoring and analyzing sales performance metrics to identify areas for improvement and adjust strategies accordingly.
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Lead monthly performance reviews and strategic discussions with Brand Owners (spanning Fella Design, Ashley Furniture, and other portfolio brands).
Present clear, data-driven insights on local competitor operational models, market trends, and campaign effectiveness to shape future retail strategies.
Bachelor’s Degree in Marketing, Business Administration, E-Commerce, or a related field.
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