Establish and govern a rigorous ROI-based approach to trade spend, optimizing investments to maximize growth.
Design and deploy a standardized regional framework for Key Account Management, including strategic segmentation, tiering, and engagement protocols.
Personally lead the creation and execution of annual Joint Business Plans (JBPs) for top-tier retail partners (e.g., Watsons, Guardian, Mercury Drug) in priority markets, delivering mutual growth for our Own Brands and select Key Agency clients.
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Incollaboration with CCSD, understand shopping behaviours and motivations of target consumers, helps design shopping experiences that delight consumers / shoppers. Develops brand portfolio strategy, contributes to pricing and promotional strategy, proposes brand portfolio for key channels and key customers
Develop and successfully execute Bigger, Bolder and Better innovation & renovation for her/his brands
Manages the development and execution of strong functionally aligned brand and ICP plans, responsible for the performance, health and strategic alignment with the MBS. Understands business impact and prioritizes PFME and TTS investment of her/his brands.
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Responsible in maintaining communication content and setup in the target social media channels to ensure compliance with brand guidelines, as well as regional legal and regulatory requirements.
Tracking, preparing, monitoring and presenting accurate and updated social media analytic data and performance reports as well as other relevant market trends and competitors' information.
Work closely with related stakeholders on social media and online marketing campaigns.
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Build and manage a KOL and micro-influencer portfolio and coordinate product seeding, campaign briefings, and content review for partnerships.
Manage all social media and online channels (e.g. website, Instagram, Facebook, TikTok) and drive SEO, email marketing, and CRM growth for community building.
Manage official online stores (e.g. TikTok Shop, Shopee Mall, and Lazada) and optimise listings for discoverability and conversion.
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Ensure consistency and alignment of brand-level marketing communication strategies across Southeast Asia.
Collaborate closely with key stakeholders ie digital marketing, sales, commercial excellence, divisions as well as external contacts to ensure priorities and key messages are aligned.
Drive proactive thought leadership through: Public relations, Media engagement and Industry associations and partnerships.
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Support in the identification of strategic issues and opportunities that could influence business growth and profitability.
Support the development of thought leadership and market intelligence for the Group via targeted research on industries, markets, customer segments, competitors, and regulatory landscapes.
Build financial models and provide financial analysis for business case simulations, project economics, funding plan and perform sensitivity analyses to highlight key risks.
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Implement segmentation & targeting process and ensure targeting effectiveness for sales force.
Implement, monitor and develop sales capability measurement tools. Track and share the result with leadership team and help them identify areas for capability improvement.
Develop a sales force sizing that makes the best use of available human and OPEX resources, including sizing, allocation and deployment of the sales force.
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