Growth Analytics & ROI Reporting: Own the marketing data dashboard. Ruthlessly measure, track, and report on Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and voucher redemption rates to prove the exact financial return of every ringgit spent.
CRM & Member Loyalty Ecosystem: Architect data-driven push notifications, automated email workflows, and SMS campaigns to maximize member database lifecycle value and incentivize recurring customer cohorts (breakfast, tea-time).
Performance Marketing & LSM Execution: Build and self-manage low-budget, high-impact geo-targeted paid ad campaigns (Meta, TikTok, Google Maps) within tight radii of physical outlets. Combine this with targeted Local Store Marketing (LSM) playbooks customized for distinct store formats (urban malls vs. suburban community hubs).
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Exercise customer-centric business thinking, addressing customer needs ranging from overarching commercial strategy to complex operational, technical integration, and IT security challenges
Conduct market intelligence, competitive analysis, and customer segment profiling to identify new growth opportunities across both public and private healthcare sectors
Lead promotional campaigns, customer workshops, participation in industry congresses, and capability building for local commercial teams to build brand authority in digital health
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Planning and implementing marketing activities, campaigns and managing the company's social media and digital marketing activities, where required.
Support the preparation of marketing materials, presentations, catalogues and promotional content (company events, exhibitions, product launches and promotional activities.)
Conduct basic market research to identify market trends, customer needs, monitoring competitors and market developments and business opportunities.
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Creative Excellence: Oversee the development of all marketing collateral, ensuring top-tier design and copywriting for both physical POSM and digital assets.
Performance Optimization: Monitor and analyze campaign KPIs to ensure maximum ROI, aligning with stakeholders across Sales, Tech, and Analytics to hit business goals.
Experience: 5 - 8 years of solid marketing experience, ideally within Media, FMCG, Retail, or Marketing Agencies.
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Own the technical reliability of CRM/CDP integrations and data synchronization, ensuring APIs, event feeds, identity mapping, and audience/conversion syncs between platforms.
Uphold data governance and consent requirements for targeting and tracking, including opt-out handling, suppression rules, and safe handling of customer identifiers in line with agreed standards.
Establish QA and monitoring routines for launches and ongoing operations, troubleshoot tracking/automation/data issues efficiently, and coordinate resolution with Engineering, BI/Data, and vendors.
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Looking for the creative soul with intellectual curiosity.
We’re looking for a creative and driven Junior Marketing & Content Creator to join our growing team. In this role, you’ll be at the heart of our brand storytelling — creating engaging digital content, assisting in marketing campaigns, and helping to grow our online presence across multiple platforms.
If you’re passionate about digital marketing, social media trends, and content creation — and you’re eager to learn fast in a tech-driven environment — this is for you.
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You will be reporting to the Mobility Marketing Manager, Grab Malaysia
Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning. React fast to mid-campaign performance and optimise in between campaign activities.
Manage reporting across marketing campaigns, using data to lead better campaigns through a test and learn approach.
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Oversee wardrobe prep, accessory organization, and guidance to ensure seamless execution on shoot days.
Spearhead flat-lay styling, product pairing, and outfit coordination to maximize visual appeal across social media, e-commerce product pages, and digital lookbooks.
Collaborate with the retail and Marketing teams to ensure consistency between online content and in-store displays.
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