Maintain and update digital assets including website content and brand pages, ensuring accuracy and relevance.
Work closely with designers, content creators, and agencies to deliver impactful and on-brand campaigns.
Support day-to-day e-commerce operations across platforms (Hai-O eStore, Lazada, Shopee), including product listings, pricing, promotions, and content updates.
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Performance Analytics & Optimization: Track, analyze, and report on campaign performance, ROI, and KPIs, proposing actionable strategies for improvement.
Customer Journey Personalization: Utilize data insights from diverse online/offline interactions (Google Analytics, Customer Data Platform, social media, & etc.) to create personalized online content and campaigns for targeted audience segments.
Digital Asset Management: Manage and update content across all company websites, online platforms, and Google My Business profiles.
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Product Management: Overseational product lifecycle strategies, including new product launch (NPD) rollouts, promotional planning, and packaging/labeling updates.
Trade Marketing & Activation: Partner with sales and retail key account teams to execute trade promotions, visual merchandising, and in-store/sampling activations.
Market & Competitor Analysis: Track consumer trends, monitor market pricing, analyze campaign ROI, and evaluate competitor activity in the FMCG/food sector.
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Product Management: Overseational product lifecycle strategies, including new product launch (NPD) rollouts, promotional planning, and packaging/labeling updates.
Trade Marketing & Activation: Partner with sales and retail key account teams to execute trade promotions, visual merchandising, and in-store/sampling activations.
Market & Competitor Analysis: Track consumer trends, monitor market pricing, analyze campaign ROI, and evaluate competitor activity in the FMCG/food sector.
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