Analyze campaign performance data and website analytics to identify trends, measure ROI, and provide actionable insights for continuous improvement and optimization of marketing efforts.
Cooperate with the marketing department to complete brand advertising, overseas user activities, website operation and other promotion‑related work. Efficiently complete all types of marketing tasks assigned by supervisors.
Plan, implement, and optimize paid advertising campaigns (PPC) on platforms like Google Ads and social media advertising, managing budgets, monitoring performance, and maximizing ROI.
Create and manage Meta (Facebook & Instagram) advertising campaigns, including campaign setup, audience targeting, budgeting, optimization, and performance analysis.