Analyze campaign performance using key metrics such as CAC, CPO, CVR, AOV, MER, ROAS, and contribution margin to determine whether campaigns should be stopped, optimized, or scaled.
You will shape range strategies, secure partnerships with brand owners and distributors, plan promos, and ensure compliance with local liquor laws while delivering sales and margins.
Trendjacking & Community Engagement: Stay on top of viral trends, audio formats, and digital marketing shifts to adapt our product stories creatively; interact with viewer comments and questions on video posts.