Grow participant engagement and repeat participation: Develop CRM, reactivation, cross-promotion and lifecycle marketing initiatives that encourage participants to return for future events and stay engaged with the platform beyond a single race.
Market Insights: Identify and analyze market trends, competitor activities and keep abreast of new developments in the e-marketing world & emerging technologies and potential Away from Home channels.
Oversee the development and implementation of short- and long-term sales plans, introducing new and improved strategies based on anticipated market changes and emerging trends
Oversee the development and implementation of short- and long-term sales plans, introducing new and improved strategies based on anticipated market changes and emerging trends
Budget Optimization: Champion the "doing more with less" philosophy. Reallocate budgets from low-yielding traditional media to high-impact hyper-local digital and community activations.
Market Insights: Identify and analyze market trends, competitor activities and keep abreast of new developments in the e-marketing world & emerging technologies and potential Away from Home channels.
Partner with Business Unit Heads to drive revenue growth, market expansion and new business opportunities through market research, competitor analysis and go-to-market strategies.