Collaborate with the admissions and academic teams to understand program offerings and target audience needs, translating these insights into effective marketing messages and campaigns.
Strategy & Growth: Work closely with management to position our commission structures, incentive plans, and product lines to attract major sales groups.
Set up, monitor and optimise digital advertising campaigns across assigned channels, including Meta Ads, TikTok Ads, Google Ads and marketplace ads, within approved budgets.
Grow participant engagement and repeat participation: Develop CRM, reactivation, cross-promotion and lifecycle marketing initiatives that encourage participants to return for future events and stay engaged with the platform beyond a single race.