Hei Hiring! Growth Marketing - Content Executive in - Ricebowl

About Hei

Hei is a brand evolution partner within TOPPAN NEXT, part of TOPPAN Holdings. We help ambitious organisations across Asia and beyond grow how they are seen and found, from brand and content to the systems that turn attention into pipeline.

Based in Singapore, applicants must currently reside in Singapore. We are unable to support relocation or visa sponsorship for this role.

The role

You will own marketing for a small number of B2B client accounts in various sectors where accuracy matters as much as reach. You will plan the work, write it, ship it, measure it and tell the client what it means.

Most of your week is content and reporting. Outbound and events come in waves around campaigns.

We use AI tools and agentic workflows every day. You will be expected to use them well, and to know when not to.

What you'll work on

• Plan and write LinkedIn content for B2B accounts, choosing what to post based on what grows the right audience, not on filling a calendar.
• Run outbound and event campaigns: build target lists, write cold emails and sequences, and manage them in HubSpot.
• Turn client briefs into copy that is accurate and defensible, and push back when a claim cannot be supported.
• Compile monthly reports on reach, engagement and conversion, and explain what the numbers mean and what to do next.
• Support events and campaigns end to end, from pre-event outreach to post-event follow-up.
• Track competitors and platform changes, and turn what you find into ideas to test.
• Work with our designers on campaign assets, briefing them clearly.

What we're looking for

• A degree in marketing, communications, business or a related field.
• Two to four years in B2B marketing, content or growth, ideally in professional services, technology or another specialist sector.
• Strong writing in a professional register, with examples you can show us.
• Hands-on experience with a CRM or email platform (HubSpot preferred) and with outbound or lead generation campaigns.
• Comfort with data: you can tell a strong month from a month that only looks strong.
• Real use of AI tools in your work, and the judgement to check what they produce.
• Organised enough to run several accounts at once without dropping deadlines.

Nice to have

• Paid LinkedIn or paid social experience.
• Mandarin, or experience with WeChat.
• Exposure to legal, IP, technical or regulated industries.

Hei | Your Brand Evolution Partner for the Global Stage