Conduct audience analysis, keyword research, competitor benchmarking, and A/B testing to improve campaign effectiveness and scalability.
Ensure accurate implementation of tracking systems, conversion events, pixels, UTM tagging, and attribution models across campaigns.
Prepare detailed performance reports, dashboards, and post-campaign analyses with actionable insights and strategic recommendations for clients and internal stakeholders.
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Plan and lead performance marketing for key commercial campaigns including CNY, 11.11, 12.12, mid-year sales, and Christmas
Manage 7-figure annual ad budgets across Malaysia, Singapore, Indonesia, Hong Kong, Vietnam and other SEA markets with full accountability for spend pacing and returns
Own the CRM strategy and roadmap, managing the full customer lifecycle from first purchase through to retention and reactivation
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