Drive participant acquisition and registration growth: Plan and execute performance marketing campaigns across Meta, Google, TikTok and other relevant channels to increase event registrations efficiently.
Improve campaign and conversion performance: Use A/B testing, retargeting, audience segmentation and funnel insights to improve conversion rates, cost per registration and overall return on advertising spend.
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Conduct ongoing A/B testing on creatives, ad copy, landing pages, campaign structures, audience segments, placements, and ad formats to identify the best-performing combinations.
Scale high-performing campaigns while maintaining performance efficiency and controlling acquisition costs.
Coordinate closely with designers to produce effective static creatives, short-form videos, ad copy, and social content while ensuring brand consistency.
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KOL & Influencer Marketing:Build relationships with key food creators and reviewers forKOL marketing collaborations, media tastings, and promotional events.
Analytics & Performance Marketing: Track digital performance metrics, generate monthly reports, and provide actionable insights to optimize marketing budgets.
Campaign & Brand Ownership:Lead end-to-end multi-channel campaigns for seasonal menu launches, promotions, and new outlet openings across Meta, Google, andXHS (Little Red Book).
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KOL & Influencer Marketing:Build relationships with key food creators and reviewers forKOL marketing collaborations, media tastings, and promotional events.
Analytics & Performance Marketing: Track digital performance metrics, generate monthly reports, and provide actionable insights to optimize marketing budgets.
Campaign & Brand Ownership:Lead end-to-end multi-channel campaigns for seasonal menu launches, promotions, and new outlet openings across Meta, Google, andXHS (Little Red Book).
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Create and curate engaging content, including graphics, videos, and blog posts, that aligns with our brand voice and resonates with our target audience.
Monitor online campaign results and optimize marketing campaigns, generate quality leads and improve key metrics based on insights (e.g. ranking target, social media impression, engagement rate, traffic, user engagement conversion rate & etc).
Calculating accurate marketing budgets for each campaign, analyzing campaign results and ads performance, and optimizing campaigns to improve ROl.
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Digital Marketing
Digital Marketing Strategy
Social Media Marketing
Social Media Strategy
Campaign Performance Analysis
XHS
RedNote
Artificial Intelligence
Search Engine Optimization (SEO)
Create and curate engaging content, including graphics, videos, and blog posts, that aligns with our brand voice and resonates with our target audience.
Monitor online campaign results and optimize marketing campaigns, generate quality leads and improve key metrics based on insights (e.g. ranking target, social media impression, engagement rate, traffic, user engagement conversion rate & etc).
Calculating accurate marketing budgets for each campaign, analyzing campaign results and ads performance, and optimizing campaigns to improve ROl.
...
Digital Marketing
Digital Marketing Strategy
Social Media Marketing
Social Media Strategy
Campaign Performance Analysis
XHS
RedNote
Artificial Intelligence
Search Engine Optimization (SEO)
Conduct ongoing A/B testing on creatives, ad copy, landing pages, campaign structures, audience segments, placements, and ad formats to identify the best-performing combinations.
Scale high-performing campaigns while maintaining performance efficiency and controlling acquisition costs.
Coordinate closely with designers to produce effective static creatives, short-form videos, ad copy, and social content while ensuring brand consistency.
...
Conduct ongoing A/B testing on creatives, ad copy, landing pages, campaign structures, audience segments, placements, and ad formats to identify the best-performing combinations.
Scale high-performing campaigns while maintaining performance efficiency and controlling acquisition costs.
Coordinate closely with designers to produce effective static creatives, short-form videos, ad copy, and social content while ensuring brand consistency.
...
Conduct ongoing A/B testing on creatives, ad copy, landing pages, campaign structures, audience segments, placements, and ad formats to identify the best-performing combinations.
Scale high-performing campaigns while maintaining performance efficiency and controlling acquisition costs.
Coordinate closely with designers to produce effective static creatives, short-form videos, ad copy, and social content while ensuring brand consistency.
...
Analyze the ads performance of ongoing and past projects to provide insights for future campaigns. To continuously observe and study trends in social media and community marketing.
Assist in tracking, creating, generating, analyzing, and presenting social media/performance reports.
Work collaboratively with various department team members in brainstorming, planning, and executing marketing campaigns/strategies.
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Analyze the ads performance of ongoing and past projects to provide insights for future campaigns. To continuously observe and study trends in social media and community marketing.
Assist in tracking, creating, generating, analyzing, and presenting social media/performance reports.
Work collaboratively with various department team members in brainstorming, planning, and executing marketing campaigns/strategies.
...
Analyze the ads performance of ongoing and past projects to provide insights for future campaigns. To continuously observe and study trends in social media and community marketing.
Assist in tracking, creating, generating, analyzing, and presenting social media/performance reports.
Work collaboratively with various department team members in brainstorming, planning, and executing marketing campaigns/strategies.
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Responsible for Liaised with the backend departments to ensure every digital campaign is live on time and updating clients on weekly and monthly reports.
Work closely with the Creative department to develop the digital artwork, if required by the client
Conduct regular sales analysis to evaluate sales effectiveness and identify opportunities to ensure that the objectives of the digital advertising campaign are met.
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