Identify and unlock new business opportunities through wholesalers, including corporate accounts, private clients, gifting programs, and emerging consumption channels to expand market penetration and recruit new consumers.
Accelerate Customer Context Creation: Own the process for turning successful partner nominations into published customer stories, working with cross-functional stakeholders to significantly reduce the production timeline from nomination to publication.
Proactively identify at-risk or lapsing partners and independently execute re-engagement strategies, including personalised outreach, incentive proposals, and escalation to the M2 where commercial decisions are required.
Pipeline Foundation & Budget Scaling: Establish the client pipeline and content foundation in Q4 to prepare for strategic budget scaling and campaign deployment in Q1. Ensure content and PR directly feed top-of-funnel enterprise lead generation.
Accelerate Customer Context Creation: Own the process for turning successful partner nominations into published customer stories, working with cross-functional stakeholders to significantly reduce the production timeline from nomination to publication.
Drive initiatives that support companies' AI and data strategies, including facilitating secure access to research and clinical datasets for product development and validation.
Account-manage local food manufacturing companies, understand their growth plans and strategies, and identify and recommend assistance to facilitate the capabilities upgrading and growth of the enterprises. This includes supporting their business growth through innovation and internationalisation, while driving productivity and resource efficiency initiatives to enhance the cost-competitiveness of Singapore food companies.
Champion client retention and experience excellence by fostering strong customer and partner relationships that increase loyalty, drive renewals, and support profitable growth.
Drive and support business transformation initiatives within the assigned portfolio, particularly in change management and communication efforts involving people impact.