- Plan and execute paid ads content to drive app installs and usage, including creation of short-form videos (filming + video editing included) and A/B test initiatives to optimise conversions
Work closely with the Corporate Marketing team to implement group campaigns at the property, share content and performance insights, and identify opportunities to strengthen the hotel’s digital presence.
Planning, implementing, and overseeing digital marketing campaigns across various channels such as social media, email, search engines, and display advertising and working closely with appointed agency on performance tracking and adjusting strategies when necessary.
Collaborate with and support the team in managing the firm’s corporate social media channels, ensuring consistent brand voice, quality content publishing, and active audience engagement.