Michael Page Hiring! Full Time Director, Lifecycle Marketing - Telco Consumer in - Ricebowl

• Lead lifecycle strategy for a large consumer customer base
• Drive retention, ARPU growth, and AI-powered marketing
  
  
  

About Our Client

Our client is a leading telecommunications provider in Asia with a strong presence across consumer and enterprise segments. With millions of subscribers and a mature digital ecosystem, the organisation is recognised for its innovation in connectivity, digital services, and customer experience, continuously investing in advanced analytics and AI to drive business transformation.

Job Description

• Lead lifecycle marketing strategy across acquisition, retention, and upsell initiatives
• Drive customer base management including churn reduction and ARPU growth
• Champion AI-driven marketing capabilities such as personalisation and automation
• Partner closely with analytics, sales, and product teams to deliver targeted campaigns
• Oversee campaign planning, segmentation, execution, and performance tracking
• Analyse customer data and campaign effectiveness to optimise outcomes
• Build and lead a high-performing team, ensuring capability development and delivery excellence
  
  
  

The Successful Applicant

• 12+ years of experience in lifecycle, CRM, or customer marketing roles
• Strong track record managing large customer bases in complex organisations
• Experience in data-driven marketing, customer analytics, and segmentation
• Prior exposure to telecommunications or subscription-based industries preferred
• Proven team leadership experience, managing multiple direct reports
• Strong stakeholder management and ability to influence cross-functional teams
• Resilient, adaptable, and comfortable operating in a dynamic environment
  
  
  

What's on Offer

This role offers the opportunity to lead a critical function within a well-established market leader, with strong visibility to senior leadership and direct impact on business performance. You will work in a collaborative, data-driven environment with access to advanced marketing and analytics capabilities, while building and shaping a high-performing team. The organisation provides competitive compensation, clear career progression, and exposure to large-scale transformation initiatives within a fast-moving industry.

Contact: Zi Hui Lim (Lic No: R1767414 / EA no: 18S9099)

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