Brand Architecture & Market Entry: Formulate and execute the end-to-end brand strategy, go-to-market (GTM) frameworks, and market positioning for the group and its subsidiary institutions.
Student Acquisition (Enrolment) & Growth Marketing: Design multi-channel recruitment funnels to hit aggressive student intake targets, overseeing performance ads, SEO/SEM, lead conversion pipelines, and campus activation's.
Digital Ecosystem & MarTech: Build and optimise the group’s digital marketing infrastructure, CRM systems, marketing automation, and analytics to maintain a low Customer Acquisition Cost (CAC) against high Lifetime Value (LTV).
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Build a Winning Culture: Coach your team into a high-performing unit. Foster a culture anchored in accountability, data-driven decisions, and empathy.
Drive Cross-Functional Strategy: Partner directly with Marketing, Finance, and Tech to build seamless end-to-end automations (CRM workflows, e-invoicing) that support regional scalability.
The B2C Expert: You have 8–10 years of experience leading B2C sales and operations, ideally within the education, training, or high-touch service sectors. (Note: This role operates at a rapid consumer-facing pace; candidates with purely B2B backgrounds will not be the right fit).
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Plan and deliver lectures, tutorials, seminars, and consultation sessions effectively to support student learning and achievement.
Assess and monitor students’ academic progress and attendance, providing appropriate guidance and support where necessary.
Meet deadlines and complete academic, administrative, and faculty-related tasks in accordance with the academic calendar and university directives.
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This is a hands-on engineering role where you’ll collaborate closely with Product, Learning, and Design to turn ideas into scalable, secure, and delightful product.
Our technology stack includes TypeScript, JavaScript, React, Node.js, PostgreSQL, and modern cloud infrastructure. More importantly, we’re looking for someone who enjoys solving real problems, writing clean software, and continuously improving how we build products.
We are a team that genuinely cares about learning, about each other, and about delivering meaningful outcomes for our clients. If that resonates with you, we’d love to meet you.
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