Run Affiliate Programs: Set up and optimize brand affiliate campaigns on TikTok Shop, handling commission structures, product sampling setups, and creator targeting.
Strategic Creator Matching: Pair appropriate creators with the right brands and products using category, audience demographics, and historical performance data.
Briefing & Execution: Brief creators clearly on specific campaign objectives, content compliance rules, and key product selling points.
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Liaise with platform key account managers to secure participation in mega campaigns (e.g., 3.3, 6.6, 11.11).
Track promotion performance and submit post-campaign sales reports with learnings and ROI.
Analyze daily store performance metrics (traffic, conversion, sales, CTR, etc.) and translate data insights into actionable optimization strategies.
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We're hiring a full-time marketer to own end-to-end marketing execution for the brand — from campaign concept to social presence, paid ads, and influencer (KOL) partnerships. This is a hands-on, ownership-heavy role suited to someone who can think strategically and also execute day-to-day.
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Work closely with internal marketing stakeholders, including paid media, content, design, website, SEO, and operations teams.
Test and improve campaign variables including audiences, creative angles, messaging, budgets, landing pages, offers, calls to action, and marketing funnels.
Support the development of insight-led content campaigns, including blogs, educational content, videos, webinars, customer stories, and downloadable resources.
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Show Planning & Scripting: Develop content outlines, structured flowcharts, and creative talking points tailored to hit specific viewership and sales KPIs per stream.
Technical Ownership & Setup: Oversee the end-to-end studio setup—including basic lighting, audio check, and streaming software configuration—to ensure a flawless broadcast.
Performance Data Analytics: Track and review live-stream performance data (such as Peak Viewers, Average Watch Time, and Gross Merchandise Value/GMV) to continuously optimize sales tactics.
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Creative Media Design – Design engaging posts, reels, posters, and digital flyers for business announcements, sales events, and new product launches.
Asset Organization – Maintain an orderly and organized digital library of all raw and edited visual assets for immediate marketing and store applications.
Order Fulfillment – Oversee daily incoming orders, including packaging and fulfillment processes.
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Optimise operations: standardise delivery operations across outlets, cut cancellations and negative reviews, and work with marketing, product, supply chain and store teams on new-product and combo launches.
Salary RM4,500 - RM6,500 (based on experience), Monday to Friday.
A high-impact, end-to-end ownership role in a growing fast-food chain.
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Work closely with internal marketing stakeholders, including paid media, content, design, website, SEO, and operations teams.
Test and improve campaign variables including audiences, creative angles, messaging, budgets, landing pages, offers, calls to action, and marketing funnels.
Support the development of insight-led content campaigns, including blogs, educational content, videos, webinars, customer stories, and downloadable resources.
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Creative Media Design – Design engaging posts, reels, posters, and digital flyers for business announcements, sales events, and new product launches.
Asset Organization – Maintain an orderly and organized digital library of all raw and edited visual assets for immediate marketing and store applications.
Order Fulfillment – Oversee daily incoming orders, including packaging and fulfillment processes.
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Agile Creation & Trend Hijacking: Keep a daily pulse on fast-moving internet trends, viral audio tracks, and platform format changes to rapidly produce timely, culturally relevant content in-house alongside your team.
Distinct Brand Voices: Establish and maintain two separate, clear brand identities, accurately translating the unique selling points (USPs) of each brand's products into highly relatable consumer content.
Aggressive Pipeline Sourcing: Oversee and scale distinct creator recruitment pipelines—sourcing, reaching out to, onboarding, and negotiating collaboration terms with Affiliates, KOCs, and KOLs tailored specifically to each brand's target audience.
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Prepare regular sales and performance reports, identify growth opportunities and support initiatives to achieve online sales targets and business objectives.
Work closely with internal teams and external partners to ensure smooth eCommerce operations, order fulfilment, inventory accuracy and overall marketplace competitiveness.