Creative ideation & content development: generate original social content ideas for the Malaysian market; spot and act on platform trends; localise HQ creative and campaign assets; design contest and engagement content that drive audience growth and app engagement; own contest execution end to end (T&Cs, platform compliance, winner selection, prize fulfilment).
Stay updated on social media trends, platform algorithms, trending topics, hashtags, and consumer behaviour to identify opportunities for content growth and increased reach.
Collaborate with the internal teams (PR/Digital/Ecommerce/Marcom) for strategic planning across social platforms to enhance online presence, community engagement and drive sales conversion
Monitor and analyse the performance of campaigns and content against corporate objectives, and recommend improvements to enhance effectiveness and reach