Ensure business processes are in place, regularly spot, refine and enforce compliance across all divisions.
Establish and oversee the strategic direction, operational goals, key performance indicators (KPIs), budgets, and performance benchmarks for the Marketing Department, encompassing the Content, Distribution, and Branding & Activations divisions.
Bridge the gap between cross-divisions to ensure clear alignment and uniform movement across projects for timely delivery of work, while maintaining consistent quality standards.
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Plan and lead performance marketing for key commercial campaigns including CNY, 11.11, 12.12, mid-year sales, and Christmas
Manage 7-figure annual ad budgets across Malaysia, Singapore, Indonesia, Hong Kong, Vietnam and other SEA markets with full accountability for spend pacing and returns
Own the CRM strategy and roadmap, managing the full customer lifecycle from first purchase through to retention and reactivation
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Plan and lead performance marketing for key commercial campaigns including CNY, 11.11, 12.12, mid-year sales, and Christmas
Manage 7-figure annual ad budgets across Malaysia, Singapore, Indonesia, Hong Kong, Vietnam and other SEA markets with full accountability for spend pacing and returns
Own the CRM strategy and roadmap, managing the full customer lifecycle from first purchase through to retention and reactivation
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Sharp understanding of how conversion rates correlate with upstream metrics like CTR, CPC, and frequency.
Fast at iterating; you can spot campaign fatigue early and swiftly adjust targeting, settings, or creatives to keep things fresh.
Joomla Web CMS (Huge Plus): Even if you haven’t used Joomla CMS before, you aren't intimidated by Joomla's backend. You need to know how to navigate core articles, modules, or extensions to keep our marketing front-facing elements running smoothly.
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Collaborate closely with sales teams to create and implement marketing initiatives that align with business objectives, enhance customer engagement, and drive revenue growth.
Manage the creation and distribution of marketing materials, coordinating with external agencies and vendors to ensure high-quality outputs that meet business needs.
Monitor, analyze, and report on the performance of marketing campaigns, using insights to refine strategies and optimize ROI.
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Collaborate closely with sales teams to create and implement marketing initiatives that align with business objectives, enhance customer engagement, and drive revenue growth.
Manage the creation and distribution of marketing materials, coordinating with external agencies and vendors to ensure high-quality outputs that meet business needs.
Monitor, analyze, and report on the performance of marketing campaigns, using insights to refine strategies and optimize ROI.
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· Develop and execute CoinWorldCap’s overall user growth strategy across acquisition, activation, engagement, retention, and reactivation. Plan and execute integrated growth campaigns through PR, content marketing, social media, community operations, partnerships, SEO and product-led growth.
· Monitor crypto market trends, user discussions, trending tokens, and industry narratives, and quickly turn them into campaigns, content, partnerships, or product opportunities. Conduct user research and analyze user behavior to understand user needs, pain points, content preferences, and retention drivers.
· Develop SEO and content distribution strategies to increase organic traffic and brand search volume. Establish and track growth metrics, including traffic sources, user acquisition cost, conversion rate, activation rate, retention, engagement, campaign performance, and partnership ROI.
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Regularly contact existing and potential customers to keep abreast of key information such as customers' business plans and budgets, supplier status, organizational structure, and technical environment.
Identify customers decision-making chains, maintain relationships with key decision-making points, and establish long-term operational and technical relationships with customers' CXOs or CXOs-D, to obtain critical support in cooperation.
Based on the understanding of the customer's industry and business background, help the customer to understand the technical value of Alibaba Cloud's products such as Apsara Stack, seven major products, AI/Intelligent Computing Service, etc., as well as the differentiated competitive advantages relative to competing companies, so as to convey the positioning of Alibaba Cloud as the best partner.
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Oversee the development and implementation of comprehensive marketing strategies while guiding a dedicated team responsible for executing these plans.
Work collaboratively with business teams including sales and business development to create successful campaigns that attract new customers and retain existing clients.
Partner with senior management to make strategic decisions regarding marketing budgets and overall company direction.
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Brief and work with the Creative team on ad creative requirements based on current performance, flagging fatigued creatives for replacement
Maintain a 3-month rolling campaign calendar for SG and MY covering all planned paid activity, key sale dates (National Day, Christmas), and budget peaks
Manage paid media-related tasks across all three Shopify stores (SG, MY, HK) - each store operates independently and should be maintained consistently
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