Create engaging content that educates and builds awareness around AI, Agentic AI, Robotics, Digital Identity, Blockchain, and other emerging technologies.
Monitor industry trends, competitor activities, and technology developments to identify content opportunities.
Provide strategic and data-driven recommendations on campaign planning and optimisation, leveraging internal performance data and insights where applicable
Partner closely with local marketing stakeholders across markets to formulate and implement acquisition and engagement strategies aligned with business objectives
Support in other projects and ad-hoc duties assigned by the Head of Digital Marketing GSEA
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Monitor channel health daily, respond to comments/DMs, escalate queries, and nurture online communities to strengthen brand sentiment.
Track, analyze, and report performance against KPIs (reach, engagement rate, video retention, watch time, CPL, ROAS), providing actionable insights for continuous improvement.
Collaborate with Brand, PR and Digital Marketing, and Marketing teams to align social campaigns with group campaigns, product launches, events and etc.
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Manage day to day development of company website(s) to ensure contents are scheduled and updated effectively.
Monitor, measure, and track all relevant digital platforms' performance (e.g. google analytics and AdWords) to ensure effectiveness of the tool used to meet the marketing KPIs and objectives.
Manage and utilize digital budget effectively to achieve maximum ROI Actively engage and improvise SEO optimization, PPC, Marketing Generation tools (Trovus) and other digital marketing tools to meet company expectation
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Participate in promotional events such as trade shows and seminars.
Craft responses to RFPs, proposals and contracts.
Develop and implement innovative and effective sales strategies to assist each team member in achieving its annual, quarterly and monthly sales and other assigned targets.
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Operate within enterprise content management system structures, approved design systems, and governed publishing workflows to deliver scalable, maintainable, and compliant digital operations.
Manage multiple operational tasks in a fast‑paced environment, demonstrating strong prioritisation, the ability to work independently, and the resilience to collaborate effectively with demanding stakeholders.
Work closely with internal stakeholders to manage content requests, clarify requirements, and align delivery expectations.
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Operate within enterprise content management system structures, approved design systems, and governed publishing workflows to deliver scalable, maintainable, and compliant digital operations.
Manage multiple operational tasks in a fast‑paced environment, demonstrating strong prioritisation, the ability to work independently, and the resilience to collaborate effectively with demanding stakeholders.
Work closely with internal stakeholders to manage content requests, clarify requirements, and align delivery expectations.
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Plan and execute cross-channel campaigns to acquire, engage, and convert new and existing audiences across paid search, programmatic display, paid social, email, and strategic third-party partners
Drive end-to-end campaign delivery, to meet timelines and quality standards by working with internal stakeholders and external partners (media agency, creative team, content team, and platform partners)
Manage external agencies to execute, optimize, report and analyze campaigns. Setting clear briefs, KPIs, regular performance review and governance to ensure seamless execution leading to optimized performance
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