Monitor, analyse, and report on the performance of digital channels, content, campaigns, website, and mobile application against established objectives and KPIs, providing data-driven insights and recommendations to optimise user engagement, campaign effectiveness, and business outcomes.
Work closely with the Marketing Executive to coordinate and execute CRM, loyalty, and mobile app initiatives, including member communications, in-app content updates, campaign implementation, agency coordination, and performance monitoring.
Coordinate with the Customer Service team, relevant departments, tenants, and appointed vendors to manage customer feedback, enquiries, and complaints received. Facilitate timely follow-up and resolution, communicate updates to stakeholders, and recommend improvements to enhance customer satisfaction.
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Ensure consistency and alignment of brand-level marketing communication strategies across Southeast Asia.
Collaborate closely with key stakeholders ie digital marketing, sales, commercial excellence, divisions as well as external contacts to ensure priorities and key messages are aligned.
Drive proactive thought leadership through: Public relations, Media engagement and Industry associations and partnerships.
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Work closely with the Marketing Executive to coordinate and execute CRM, loyalty, and mobile app initiatives, including member communications, in-app content updates, campaign implementation, agency coordination, and performance monitoring.
Coordinate with the Customer Service team, relevant departments, tenants, and appointed vendors to manage customer feedback, enquiries, and complaints received. Facilitate timely follow-up and resolution, communicate updates to stakeholders, and recommend improvements to enhance customer satisfaction.
Deliver effective digital marketing campaigns that drive brand awareness, customer engagement, traffic,
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Copywriting & Content Creation: Support the preparation, setup, and optimization of content across various channels, including push notifications, EDMs, user journeys, social media, campaign landing pages, and educational articles
Data Analysis & Reporting: Support the team with assigned data analysis tasks. Prepare monthly marketing trend reports and weekly reports tracking the cost-effectiveness and efficiency of external collaborations
Budgeting & Invoicing: Manage the financial side of partnerships. Process vendor invoices and drawdowns, track monthly spend, and strictly monitor assigned budgets to prevent overspend
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Identifies unmet customer requirements and new business opportunities and provides vision and focus to move products from idea to market place.
Facilitates and coordinates marketing activities with geographic areas to increase teamwork and build partnerships.
Responsibilities may also include: coordinating trade show activities, website development, developing future e-commerce strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.
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