AYP Group is seeking a Marketing Manager to lead and scale our pipeline generation
engine across Asia Pacific.
This role sits at the core of our marketing function, with direct accountability for translating demand into qualified opportunities and revenue pipeline. You will drive targeted, highimpact initiatives across account-based marketing (ABM), campaign execution, and conversion optimisation, working in close partnership with Sales.
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Prepare reports, dashboards, and performance summaries that turn campaign data into clear insights and next steps.
Support testing and optimisation across audiences, creatives, landing pages, funnels, and media spend.
Work with internal teams to identify performance issues, recommend practical improvements, and progressively develop into client-facing, consultant-level responsibilities.
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Plan and execute A/B and multivariate testing to improve campaign effectiveness, optimise Cost per Acquisition (CPA), and maximise return on marketing investment (ROI).
Manage and optimise advertising budgets across multiple channels, making data-driven recommendations to improve campaign efficiency and spending allocation.
Work closely with external agencies and media partners to ensure the successful delivery of creative assets, campaign execution, and performance objectives.
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Fix any errors and bugs in the performance of our ads or landing page (including the implementation of pixels and tags)
Perform keyword analysis to find opportunities and better-performing keywords
Provide regular internal analytics report on campaign performance (indicators) and able to provide insights and analysis in a clear and concise manner
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