Communicating with social media followers, including responding to queries in a timely manner.
Developing and managing social influencer programs and attending social influencer events.
Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
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Identify and recruit suitable Xiaohongshu influencers with relevant audience demographics and engagement rates to align with clients' promotional goals.
Coordinate influencer campaigns from inception to execution, ensuring seamless collaboration between clients and influencers to maximize campaign effectiveness.
Monitor and analyze campaign performance metrics, providing clients with insightful reports on key performance indicators such as reach, engagement, and conversion rates.
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