Monitor, track, and evaluate campaign performance metrics, conversion rates, and ROI using advanced analytics tools to continuously refine strategies and maximize revenue.
Ensures effective control of marketing results, and takes corrective action to ensure that achievement of marketing objectives falls within designated budgets.
Assist in liaison and coordination with Local Authority Departments to obtain approval on design projects. (ST, SEDA & TNB, etc) and work closely with Sales, Project & Licensing Team to ensure the project is completed on time for optimum performance.
Assist in developing content strategies, monitoring performance analytics, and exploring paid advertising optimization through Facebook and Instagram Ads to maximize reach.
Manage and optimize TikTok Live operations, including host briefing, sales mechanics, and live performance tracking; provide strategic recommendations to improve conversion.