Assist the Head of Department in setting targets for global campaigns, monitor performance and collaborate with relevant region, station or channel teams to optimize based on key performance indicators (KPIs) such as ROAS, CPA, and conversion rates.
Facilitate monthly (or as and when required) station catch-ups to review POS performance including IBE metrics
Spearhead best practices and SOPs for marketing operations and workflow
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Group-Level Contribution & Subsidiary Stewardship- Obligated to collaborate and provide support across different teams and departments to ensure the smooth functioning and success of the parent company's operational needs.- Required to undertake any other such duties as may be assigned by the Company whenever such needs arise to support the Group's objectives.- Ensure full adherence and compliance with the Employee Handbook, Code of Conduct, and any other Company guidelines published by the parent company.- Working closely with Senior Management Team and Group Strategy & Operations to synthesize ideas and address operational gaps to enhance Group-wide efficiency.