Design and execute robust analytical methodologies ranging from A/B tests/geo testing/holdouts to MMM modeling in order to measure incremental ROI and make actionable recommendations regarding marketing spend optimization and tactical execution of marketing initiatives.
Development and execution of marketing campaigns & event triggers to support customer acquisition, cross & upselling and account activation goals within the Consumer Banking business.
Support performance monitoring, research initiatives, quality improvement projects and data submissions through accurate data extraction, validation and analysis.
Ensure the delivery of high-quality end to end analytics solution such as deep-dive data analysis, and timely provision of accurate information to AIC colleagues and external stakeholders.
Champion a Data-First Culture through Upskilling: You will organize regular workshops to elevate the data literacy of our brand marketing teams. This involves coordinating the agenda, briefing internal and external speakers, and presenting your own analyses on O+O campaign effectiveness, competitor best practices, and emerging trends.
Knowledge Sharing & Training: Support the rollout of internal training initiatives (such as digital upskilling programs) and help document best practices to share with the broader team.