Monitor, track, and evaluate campaign performance metrics, conversion rates, and ROI using advanced analytics tools to continuously refine strategies and maximize revenue.
Optimize social media posts (language, tone, message) based on our target audience’s behaviors through A/B testing and data analysis to improve effectiveness of social media campaigns.
Coordinate and manage marketing campaigns across online and offline channels, including social media, digital advertising, in-store promotions, and events.
Conduct thorough market research and competitor analysis to identify emerging trends, customer needs, and opportunities for new service offerings or marketing approaches within the financial sector.
Collaborate with internal teams (sales, product development, design) and external agencies to ensure seamless campaign execution and timely delivery of marketing materials.
Analyze campaign performance data and website analytics to identify trends, measure ROI, and provide actionable insights for continuous improvement and optimization of marketing efforts.
Manage and optimize TikTok Live operations, including host briefing, sales mechanics, and live performance tracking; provide strategic recommendations to improve conversion.