Steer the development of donor journeys, donor segmentation, tracking and evaluation procedures, donor surveys, and the use of innovative retention tools and techniques.
In collaboration with other SRCs in Thailand, Indonesia, and Phillipines, create the content for donor communication materials, and plan production with regional vendors and organisations. This includes channel selection, copywriting, editing, design concepts, design process management, testing plans and rollout with key performance tracking.
Collaborate with the Engagement Unit (Comms and Digital teams) to ensure consistency in our messaging and to aid the successful fundraising and achievement of campaign and engagement objectives.
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Build a track record of reliable, quality outputEstablish yourself as a dependable contributor, delivering work that meets quality standards, respects deadlines, and reflects the ability to manage multiple client projects simultaneously without compromising on output.
Turn briefs into strong creative conceptsTranslate client and internal briefs into clear, platform-appropriate video concepts that the team can execute confidently and that clients find easy to approve.
Contribute to a cohesive creative output across campaigns Collaborate effectively with designers and social media strategists so that video content is always cohesive with the broader campaign direction and creatively consistent across all touchpoints.
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SEO Optimization: Understand and implement SEO best practices in content creation to improve organic search visibility and drive traffic. Conduct keyword research and incorporate relevant keywords naturally within the content.
Research and Fact-Checking: Conduct thorough research on industry-related topics and trends to gather accurate information and support content development. Verify facts, statistics, and references to maintain content credibility.
Collaboration: Collaborate with cross-functional teams, including marketing, design, and subject matter experts, to gather information and insights necessary for content creation. Work closely with stakeholders to understand content requirements and objectives.
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