Create TikTok-style videos featuring product selling points, engaging hooks, scripts, visual direction, and basic video editing.
Monitor key video performance metrics, including views, CTR, watch time, engagement rate, conversion rate, GMV contribution, 6-second view rate, and livestream traffic.
Evaluate the reasons behind strong or weak video performance and recommend improvements to hooks, scripts, visuals, product positioning, captions, and posting schedules.
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Create TikTok-style videos featuring product selling points, engaging hooks, scripts, visual direction, and basic video editing.
Monitor key video performance metrics, including views, CTR, watch time, engagement rate, conversion rate, GMV contribution, 6-second view rate, and livestream traffic.
Evaluate the reasons behind strong or weak video performance and recommend improvements to hooks, scripts, visuals, product positioning, captions, and posting schedules.
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Work closely with space planning, visual merchandising and store operations teams to ensure that store layouts, promotions and display techniques are effective in maximizing sales and profit from the specific merchandise categories.
Keep abreast of the retail environment by paying regular visits to stores and competitors and take appropriate action to ensure competitive advantage is maintained.
Establish and maintain effective margin and price controls that maximize business profits whilst delivering a good value offer to the customer.
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Key Account Leadership: Take end-to-end commercial ownership of major national health & beauty accounts (Guardian or Watsons), executing annual joint business plans (JBP) to drive top-line growth, volume, and category market share.
Commercial Negotiations: Lead annual trading terms agreements (TTA), margin structures, promotional funding, listing fees, and credit terms to ensure commercial alignment and account profitability.
Trade Marketing & Execution: Develop and implement account-specific promotional plans, planogram mechanics, secondary counter visibility, and high-impact in-store displays in close collaboration with marketing teams.
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From our early days in a 750 sq ft warehouse with just 4 people, we’ve grown into one of Asia’s leading distributors for global beauty brands like Mustela, Embryolisse, Phyto, Dear Klairs, I'm From, Dr.Ceuracle, Wellage, Fation and Celimax.
And today, thousands of customers discover and purchase our products every day through Shopee, Lazada, and TikTok Shop.
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From our early days in a 750 sq ft warehouse with just 4 people, we’ve grown into one of Asia’s leading distributors for global beauty brands like Mustela, Embryolisse, Phyto, Dear Klairs, I'm From, Dr.Ceuracle, Wellage, Fation and Celimax.
And today, thousands of customers discover and purchase our products every day through Shopee, Lazada, and TikTok Shop.
...
From our early days in a 750 sq ft warehouse with just 4 people, we’ve grown into one of Asia’s leading distributors for global beauty brands like Mustela, Embryolisse, Phyto, Dear Klairs, I'm From, Dr.Ceuracle, Wellage, Fation and Celimax.
And today, thousands of customers discover and purchase our products every day through Shopee, Lazada, and TikTok Shop.
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