Monitor social media channels for industry trends, competitor activities, and customer feedback, providing insights and recommendations for improvement.
Engage with the online community by responding to comments, messages, and inquiries in a timely and professional manner.
Collaborate with the marketing team to align social media efforts with broader marketing campaigns and company objectives.
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Drive participant acquisition and registration growth: Plan and execute performance marketing campaigns across Meta, Google, TikTok and other relevant channels to increase event registrations efficiently.
Improve campaign and conversion performance: Use A/B testing, retargeting, audience segmentation and funnel insights to improve conversion rates, cost per registration and overall return on advertising spend.
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Community Engagement: Manage online communities by responding to comments, fostering conversations, and ensuring the brand tone is consistently reflected.
Campaign Implementation: Lead the execution of digital campaigns from start to finish, aligning them with the marketing calendar and ensuring timely delivery.
Performance Analysis & Reporting: Track key social media metrics, providing insights and data-driven recommendations for optimizing performance and audience engagement.
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Coordinate with the sales team to ensure marketing efforts align with sales objectives, contributing to business growth.
Assist in the planning and execution of marketing campaigns across digital, social, CRM, and offline platforms, with a focus on optimizing performance.
Analyze customer behavior and sales funnels to provide actionable insights that improve campaign effectiveness and the overall customer journey.
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Coordinate with internal teams, cross-functional stakeholders and vendors to ensure projects are delivered on time and according to campaign objectives.
Ensure all marketing communications and executions are aligned with brand guidelines, campaign objectives, and overall business priorities.
Provide on-ground support for events, roadshows, showroom activations, and trade marketing activities whenever necessary.
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Conduct ongoing A/B testing on creatives, ad copy, landing pages, campaign structures, audience segments, placements, and ad formats to identify the best-performing combinations.
Scale high-performing campaigns while maintaining performance efficiency and controlling acquisition costs.
Coordinate closely with designers to produce effective static creatives, short-form videos, ad copy, and social content while ensuring brand consistency.
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