Community & Influencer Strategy: Develop community engagement frameworks and manage influencer/KOL strategy, from identification and brief creation to campaign tracking and relationship management.
Social Analytics & Performance Optimization: Track, analyze, and report on campaign KPIs (reach, engagement, ROI, conversion); translate social metrics into actionable strategic recommendations for clients.
Client Management & Pitches: Present strategy decks, campaign reports, and pitch proposals confidently to client stakeholders and internal account leads.
...
Luxury beauty categories (fragrances/skincare/make up) working with all the major beauty groups including LVMH (Kenzo, Givenchy, Bvlgari…), COTY (CK, Hugo Boss, Chloe, Marc Jacobs…) Interparfums (Coach, Kate Spade, Karl Lagerfeld…), Puig (Paco Rabanne, Caroline Herrera, Jean Paul Gaultier Penhaligon’s…) Shiseido (Narciso Rodriguez, Issey Miyake…) Estee Lauder (Kilian Paris, Edition des parfums Frederic Malle, Jo Malone…) Clarins…